KI LEE (2021 - 2024)
These works represent an ongoing collaboration with long-time colleague Ki Lee, encompassing multiple projects that span advertising, art direction, and visual merchandising. The partnership has been integral to shaping the brand’s visual identity, both online and in physical retail spaces.
The artist’s contributions include curated Instagram content, product videos, and sculptural installations designed as product displays for all of the brand’s brick-and-mortar locations. These sculptural works not only serve functional purposes but also operate as aesthetic interventions that elevate the retail environment, blurring the boundaries between commercial display and contemporary art.
Through a cohesive approach to visual storytelling and spatial design, the artist played a key role in establishing a unified brand identity that resonates across digital platforms and physical stores.
Aolado (2023-2024)
The collaboration with Aolado, a Korean lifestyle brand, involved the creation of a series of paper cut-out graphic works for the brand’s website, as well as the styling and photography of a campaign for their new baby bib line.
Throughout the process, the artist engaged deeply with Aolado’s distinct brand identity, ensuring that the visual language of the work resonated with the company’s aesthetic sensibilities while introducing subtle conceptual interventions. The paper cut-out series explores themes of form, texture, and negative space, aligning with the brand’s emphasis on simplicity and warmth.
In the photographic campaign, careful attention was given to composition, materiality, and tone, balancing commercial imperatives with an understated visual sophistication.
